Consistency is key in promoting your music. Here's some advice for artists:

1. Maintain a Content Calendar: Plan your posts in advance, including release announcements, behind-the-scenes glimpses, and promotional content.

2. Variety is Vital: Share a mix of content like videos, images, stories, and updates to keep your audience engaged.

3. Engage with Fans: Respond to comments and messages, creating a personal connection with your audience.

4. Collaborate and Cross-Promote: Partner with other artists or influencers to reach wider audiences.

5. Use Relevant Hashtags: Research and use trending and industry-specific hashtags to boost discoverability.

6. Share Milestones: Celebrate achievements like song releases, music video views, or follower milestones.

7. Utilize Stories and Live Streams: These features create a sense of immediacy and connection.

8. Analyze Insights: Review analytics to understand what content resonates best with your audience.

9. Be Authentic: Share your journey, struggles, and successes to connect on a deeper level.

10. Consistency Pays Off: Regular posting keeps your music in front of your audience and increases your chances of going viral.

Remember, building a presence takes time, so stay persistent and genuine in your efforts.